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Thursday, May 24, 2007

Three's Company for Google's Video Ads

Google is now running a limited test of AdSense video ads which display ads in-stream and enable publishers to track ad performance. This is the third video ad offering from Google, as outlined on the Inside Adsense blog:

Click-to-play video ads: This is a video ad type on our content network. Any publisher opted into image ads and using one of the supported formats may see these click-to-play video ads on their sites.

AdSense video distribution and sponsorship: We ran 2 pilots that allowed publishers to choose video channels (short-form video clips bundled with video ads) to display on their sites.

AdSense for Video pilot: This is what we're announcing today - we're extending AdSense to online video content. Publishers in this test will be able to define at what point in their videos that streaming video ads will appear.

Adsense videos will run in Flash and are not part of Google Video, giving publishers more options for presenting ads.

I'm guessing that AdSense for Video will be the most lucrative of these for Google. Click to play video ads should follow Apple's model of silent video to capture readers' attention. The Video distribution will be on a case by case basis to determine the right mix of content with ads.

Since the video ad industry is just getting started Google has a chance to dominate unless someone else steps up with a clearly superior offering.

By John Gartner at 10:29 AM | Comments (0)

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