Friday, May 18, 2007

RSS/E-mail Tandem Growing in Popularity

Our visionary leader Jason predicted a year ago that RSS to e-mail solutions would be a growing trend, and all indications are that the trend will continue.

Blue Sky Factory acquired RSSFWD, a free service for forwarding any RSS feed to your e-mail account. RSS reader companies Attensa and NewsGator have developed add-ins for viewing RSS feeds directly in Outlook for people who prefer to use e-mail for browsing.

RSS readers are simple and convenient to use, but running another application is a turn off for many users, and as SearchMarketingStandard points out, many folks aren't comfortable with RSS readers, so offering an e-mail service is a great way to expand your audience.

Once again new technologies don't replace the old -- they merely enhance them.

Posted By John Gartner at 02:06 PM
Permanent Link: RSS/E-mail Tandem Growing in Popularity | Comments (0)

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