Monday, May 07, 2007
OnHollywood: Pando Pushing Peer to Peer Video
Pando, which has 6.5 million users and is adding 40,000 per day, is free client software that stores parts of files on PCs and manages the data flow so that files can be moved quickly and cheaply. The software enables individuals to send files up to 1 gigabyte through plug-ins for IM and email clients that can get around file size limitations.
Very handy for many users, and you can't beat free.
Video producers can cut the cost of distributing via RSS feeds as after a critical mass of recipients have received the files, their PCs (and broadband connections) assist in sending out the files to subsequent people who download. Premium users of Pando can send files of up to 5 gigabytes, so feature length films are no problem.
Pando would be a good fit for companies such as Movielink or Amazon that are selling movie downloads. Also, cable companies or DVR manufacturers such as TiVo could benefit by breaking up movies into chunks and having users assist in distribution. Levitan told me Pando is currently exploring relationships with companies in those businesses.
Media companies will eventually come around to trusting peer to peer, and Joost is opening doors with its streaming P2P service. By braking files into pieces, P2P can be more secure than making entire files available.
Posted By John Gartner at 10:09 AM
Permanent Link: OnHollywood: Pando Pushing Peer to Peer Video
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