People Companies Advertise Archives Contact Us Jason Dowdell

Main > Archives > 2007 > May > 'New' Google: Good Idea, Poor Execution

Thursday, May 17, 2007

'New' Google: Good Idea, Poor Execution

One of Google's "big" ideas announced this week is "universal search" that integrates results from news, images and video. But dumping these results into a pile and calling that an innovation falls short of satisfying users. For universal search to be a hit, Google should distinguish areas of the results page for each type of results and modify their presentation based on the nature of the search. Also, Google's customization features should allow you to control the quantity of each type of results that are featured. If the keyword is a person, entity, or event that is current, then news results should get equal placement with the "reference" results such as the organizations home page or a fan site. Or, if keyword is someone/something that is dead and gone, such as Charles Darwin or the League of Nations, then news is probably of secondary interest, and the algorithm should know better. Instead of placing all results one after another, Google could split the results page into columns so that news and images are all at the top of the page. Speaking of Darwin, results should be grouped together so that the results surrounding the person, the city in Australia, the awards and the software platform are all together. Finally, users should be able to customize the results for each category. Newshounds care less about the Apple home page, while students might want to see more of the Wikipedia and other reference entries. Finally, Google needs to integrate video into its news search. You should be able to choose to read or see the latest news from the Gaza strip, and today video news is lumped into general video search.

By John Gartner at 09:58 AM | Comments (1)

(1) Thoughts on 'New' Google: Good Idea, Poor Execution

Your wrong. Your idea of doing it sounds good for power users, but normal users often ignore these kind of layouts. Ranking the other types of content into the regular results exposes more *normal* users to relevant results in the verticals that they would not normally go to. This was an excellent implementation - not because of its appealing look or even complexity, but because it considered users.

Comments by or : Thursday, May 17, 2007 at 03:32 PM

Post a Comment

Subscribe to Marketing Shift PostsSubscribe to The MarketingShift Feed