Wednesday, May 02, 2007

Kyte: Post Video Once, Deliver Everywhere

I spoke with KyteTV CEO Daniel Graf today and he demonstrated his publishing platform for using a cell phone, webcam or digital camera to create custom TV channels. By creating a channel, you can snap a picture or video and have it simultaneously pushed to your blog, other websites, MySpace page and mobile phones.

You can create slide shows and add poll questions with a few clicks. Also, online chat with others watching the channel is built in, which could come in handy for auction services like eBay. The technology is really slick -- I guess the highest compliment is that it looks like it could have been developed by the iPod or iMovie teams. Missing so far is the ability to post your own audio, but Graf says it is in the works.

Since it will be a free service for consumers, the question is how does Kyte make money? Graf says there are 3 potential revenue streams -- the TV model of delivering a mass audience to sponsors, premium subscriptions, where friends and family can share private channels, and professional publishers who can license the technology.

Im confident that this will be the coolest thing I see at OnHollywood. Graf freely admits that the revenue models are still up in the air, so for now he is focused on building an audience. I'm sure it will get traction and build buzz. Monetizing will be another question.

By John Gartner at 04:20 PM | Comments (0)

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