Tuesday, May 01, 2007
Content Clearinghouse Mochila Adds Craig Calder
Content distribution company Mochila hired Craig Calder, a veteran of the NYTimes, TheStreet.com, and DoubleClick, as chief marketing officer.Mochila's mission is simple: use technology to understand the value of content and monetize it by licensing or ad-supported distribution. The company analyzes meta data to match content producers with buyers and with advertisers. Through the power of XML, the company can chunk content to find where it is most valuable.
The business model allows licensees to distribute content and share the revenue with the author (and Monchila). It's an interesting model because it allows content producers to focus on what they do best, and as long as they are open-minded about where their content appears, extract the maximum value from it.
Content is king, but it in today's world of blogging and commenting on others work, it is also a commodity. That's a tough reality for some content companies to swallow, but the small ones will take advantage of the opportunity.
Posted By John Gartner at 09:34 AM
Permanent Link: Content Clearinghouse Mochila Adds Craig Calder
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