Friday, April 06, 2007
IPTV: The Gateway to Web Video
Video advertisers looking to expand their audience should be eyeing televisions, and IPTV can make it possible.While I've been railing for months for cable systems and DVRs to find a way for web video to make it into home theaters, IPTV and set-top boxes are the path of least resistance. Motorola just shipped its one millionth IP-enabled set-top box, and the company offers boxes that include DVR functions in addition to carrying broadcast TV.
IP set-top boxes provide broadband access to content, so forming the relationships with web video companies to deliver MPEG video is an easy fit. Video upload site Revver already has a relationship with Verizon's FiOS IPTV service to do just that through an ad revenue sharing agreement.
IPTV can provide broadband and on demand channels with greater flexibility than cable or satellite, and adding web video gives them a decided advantage. Of course IPTV services are tiny by comparison today, but that may change soon.
Posted By John Gartner at 11:12 AM
Permanent Link: IPTV: The Gateway to Web Video
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