Interview With Joshua Stylman - Movin On Up

While we are not at liberty to disclose the exact terms of the deal, we are truly excited about the outcome. With respect to control, Interpublic realized that our DNA is different than the existing assets within the holding company and that it would be counterintuitive to roll us up into another agency. As a result, we're the first company to live within the newly created Futures Marketing Group. We're really not looking at this as an exit plan, but rather as a strategic move to entrench our market leadership position. As a standalone unit within FMG, we'll have a much better shot to control our own destiny, while simultaneously providing benefit to IPG agencies and their clients.

Acquisition.

I'm glad you asked this. Everyone keeps inquiring about the opportunity to work with IPG clients, but it's important to note that our existing customer base will benefit from the acquisition as well. Thanks to Interpublic's commitment to making sure we continue along the same growth trajectory we've been on since our inception, the ROI will come from better systems, staff expansion, as well as the ability to tap into the broad reach of companies within the Interpublic family.

Nothing really changes.

We've always felt like our strategic vision have been sound - now we will finally have the resources and access to fully execute our plan.

We did a night out with the staff to acknowledge the accomplishment, but now it's back to business as usual.