Friday, April 20, 2007
Google Rebrands Froogle, But More Work to Be Done
Google has given Froogle an extreme makeover and changed it's name to Product Search. Danny Sullivan has an overview of the changes, including a better UI and integration with Google checkout.But Google still needs integrate Google Base with Product Search. If you search for a product in each service, you different results in each instead of a comprehensive grouping. Google Base has more than just products, but if you are looking for products, you should be able to find everything from either service.
On the other hand, Google Maps and Google Local should be different services. While they are listed individually on the "more" section of Google, both links go to the same location. The interface does not work to promote local businesses. It was designed to help people find destinations and does this well. But Google Local does not offer a method of finding businesses by category, and the results are far from complete.
CitySearch and the yellow page services do a much better job of this. So while Google may still be rolling in cash with record profits, they are leaving money on the table by not doing a better job in connecting consumers with products and services.
Posted By John Gartner at 10:18 AM
Permanent Link: Google Rebrands Froogle, But More Work to Be Done
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