Wednesday, April 18, 2007
Blinkx Remote Organizes TV Video
It only took a few hours for video search engine blinkx.com to respond to TV Guide's new video search tool.Today blinkx unveiled blinkx Remote, which enables you to find video that is available for free online as well as archived episodes that can be purchased on iTunes or Amazon. Blinkx has a browseable list of more than 100 shows, and also provides a search box that includes results about TV shows, including entries in the Internet Movie Database and Wikipedia.
The company is using display advertising (though not a lot of it presently) to pay for the service as well as acting as an affiliate.
Online video won't replace but is evolving into an important complement to TV programming. Since interactive TV continues to be more vapor than reality, viewers must go online to get involved with the programming. I'll go so far as to say when video search engines and distribution platforms such as Joost are fully realized, online video will generate more ad dollars than is currently spent on TV.
Posted By John Gartner at 10:34 AM
Permanent Link: Blinkx Remote Organizes TV Video
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