Saturday, March 31, 2007

Vlogs Not Big Enough for Advertisers

Rocketboom, the "original" for profit vlog, is still having a hard time monetizing its content despite providing more than 200,000 downloads per day.

Per MarketWatch, advertisers aren't interested in his "small" audience, which shows that web video is too splintered to be mass media.

Publishers are faced with two choices -- work with ad networks to aggregate their content along with others (and get a lower CPM), or find vertical advertisers will to pay more for less of an audience.

200,000 viewers per day isn't what TV advertisers -- who are used to buying in seven figure increments for a simultaneous audience. However, if they want to attract the sweet spot (under 35) of consumers, advertisers will have to change their thinking to deal with this new reality.

By John Gartner at 06:17 PM | Comments (0)

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