Friday, March 02, 2007

Video Affiliates: Smart Like a Fox

Fox Television's decision to sell and stream video of its television program through local TV affiliates is a smart move in making content more readily available to increase revenue.

Fox will offer programs as downloads for $1.99 or as ad-supported streams on the day after airing. Fox has been slow to stream program's on Fox.com, so diving in and allowing affiliates is a clear change in philosophy.

Local affiliates aren't getting much traffic or revenue today so this should help a little, but the real money will be in embracing fans. I've been saying for months that the TV networks should develop affiliate programs to let fans and publishers promote videos and sell downloads.

Fox now has the revenue sharing model down; the company just needs to open it up so that people passionate about "24" or "House," can embed links to entire shows or distribute clips. Enabling mash-ups of clips is the ultimate in free publicity, and that should be coming soon.

Posted By John Gartner at 03:46 PM
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