Tuesday, March 06, 2007
Video Ad Network Targets Content
The network uses technology that "looks" inside video to discover the content and categorize into ad-friendly topics such as automotive or finance. The company says it is safe to use with user generated video because it can automatically flag inappropriate content.
Companies including IBM, Google, and Microsoft have been spending millions trying to develop video sensing technology, and no one has perfected the process as yet. An easier solution would be requiring video providers to tag their content, which would make life much simpler for publishers and advertisers. Video publishers should agree on standard tags using XML.
Being able to direct video to specific region will encourage local advertisers who don't want to pay to stream ads out of their markets. YuMe integrates the ads into the video so that separate video downloads can be created for different regions.
Video advertising is still in its infancy but is catching up to display and search advertising technology in a hurry. This should close some of the gap between video content and ad dollars.
Found via Adotas.
Posted By John Gartner at 01:40 PM
Permanent Link: Video Ad Network Targets Content
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