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Tuesday, March 27, 2007

Search Field Still Open

The search for a better search continues to accelerate as hundreds of startups are focused on outdoing Google.

While we all know that search technology is far from perfect today, it is amazing that so many startups have the chutzpah to take on the GOOG. Most of the companies don't aspire to directly compete with Google, but rather establish a niche for themselves by improving one aspect of search.

SearchMe is one of the many aspirants, which are nicely aggregated by Emily Chang, a great go-to guide for all things Web 2.0.

One of the more interesting search tools is Delexa, a mashup that combines data from and Alexa to show what are the most popular sites by category.

Some of these companies will find an audience and at some point require site owners and advertisers to master their algorithm. Maybe CSOO (Chief Search Optimization Officer) will soon be a standard position at media companies.

By John Gartner at 09:51 AM | Comments (0)

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