Tuesday, March 20, 2007
MySpace for the CRM Crowd
SalesForce.com just announced AppSpace, a MySpace for companies to create a secure CRM (customer resource management) environment for sharing files and ideas.The collaboration software enables companies to create custom applications and mash-up SalesForce applications to enhance communications with its customers. Customers log on and theoretically they will see an open and customized interface that shares everything then need to know about what is happening with your business.
The MySpace paradigm is the next generation in online collaboration and it is surprising that it took this long for corporate to recognize the opportunity. This type of interaction could have been developed before the Web 2.0 phenomenon, but it took what a consumer service to shake things up.
While some customers will appreciate the additional information, the risk is always in limiting personal contact. A phone call or lunch meeting can take you in new directions that you can't anticipate or facilitate online, so do not over-automate the business relationship. And do you really need to know what kind of music that buyer from Des Moines listens to? (Just kidding.)
Posted By John Gartner at 08:46 AM
Permanent Link: MySpace for the CRM Crowd
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