People Companies Advertise Archives Contact Us Jason Dowdell

Main > Archives > 2007 > March > Google Needs Sex Education

Thursday, March 15, 2007

Google Needs Sex Education

Google needs some schooling in sex terminology, according to SFGate's Violet Blue. She describes how AdSense ads that appear on adult content sites are often against pornography, which doesn't make the readers or publishers happy or the advertisers any money.

Blue also says words that transgendered folks use to describe themselves can not be used in AdWords ads, while terms that are offensive to them are allowable. While this issue may not be of relevance to your campaigns, it is an example of Google being seemingly arbitrary or incompetent in making decisions to ban advertisers or publishers.

Algorithms that try to determine context or intent must be continually tweaked by actual people who understand how words are used in contemporary language. As in this example, sometime automation can give results that go against logic, and Google needs to be aware when that happens.

By John Gartner at 10:26 AM | Comments (0)

Post a Comment

Subscribe to Marketing Shift PostsSubscribe to The MarketingShift Feed