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Wednesday, March 21, 2007

Google AdSense Tests PPA

Google is doing another limited test of pay per action advertising on its AdSense partner websites. The limited test is by the choice of the publisher, who would make a higher commission for each transaction but few transactions.

Greg Sterling says advertisers and publishers should be interested in giving PPA a spin. That's an understatement for any advertisers who feels that they have been victim of click fraud.

Google's interest is likely in response to pressure from disgruntled advertisers who would like more flexibility in their purchase options. Many companies have an extensive understanding of the monetary value of a lead through a sign up form, while knowing the value of dubious clicks is much harder to judge.

If the trial is a big hit (and Google is open about its performance), then the company would have little choice but to offer a PPC alternative.

By Jason Dowdell at 03:19 PM | Comments (0)

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