Friday, March 02, 2007
Digg Can Still Be Rigged
A freelance writer for Wired News got her lame blog put on the front page of digg thanks to the help of the "gamers" at User/Submitter. Writer Annalee Newitz paid $100 to generate lots of traffic and even got some legitimate diggs from people who wanted to vote for something that was getting traction. This shows that marketers with no morals can work the social networking circuit to their advantage. Among the ratings websites based on reader popularity, digg is like Microsoft's Internet Explorer -- it's the most popular, so people will work harder to expose its faults. The great thing about social recommendation sites such as digg, reddit and others is that so many people can easily get involved. However, because the masses are encouraged to participate, these sites will inevitably fall victim to the unscrupulous marketers who put a quick buck ahead of integrity. While digg may take some legitimate heat for allowing its system to be worked, the enmity should be directed towards User/Submitter and the like (including spyware and spam companies) who will contradict the intent of the open internet and make it a little less valuable.
By John Gartner at 12:10 PM | Comments (1)