Thursday, March 29, 2007

Conde Nast Picks MIVA for PPC

It may feel like everyone in the universe is using Google's PPC network, but that's not true. Consumer publisher Conde Nast's U.K. division passed over Google and Yahoo and is going with MIVA's PPC service.

Conde Nast's 12 websites get more than 54 million page views per month, so it's a significant win for MIVA. Ads will match the content and style of each of the magazine websites.

Google has the network volume and advertiser relationships that makes them hard to beat, but ad relevancy played a role in the switch from Google to MIVA, according to a Conde Nast, as quoted in MIVA's press release.

Relevancy should equal greater click through rates, obviously a major concern for publishers looking to maximize revenue.

Posted By John Gartner at 11:26 AM
Permanent Link: Conde Nast Picks MIVA for PPC | Comments (0)

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