Wednesday, March 21, 2007

CNN Opens Video Vault

CNN has redesigned its video and image library to make it easier to license content. The company is making strides to be more open in working with partners to share its more than 400,000 and 80,000 videos. The company is in the process of digitizing its video archive back to 1980.

CNN wants the cash up front to license its videos, although terms were not in the press release or on its website.

CNN videos are searchable on its website and through blinkx, but they company doesn't allow users to embed videos like YouTube. While CNN may be protecting its brand, CNN and other TV news stations could generate significant revenue by allowing video to be easily shared and put on other websites with embedded ads.

Video is becoming a commodity, and the publishers will slowly realize that sharing is the best way to increase their exposure as well as generate revenue.

Posted By John Gartner at 04:00 PM
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