Thursday, March 22, 2007

Blackberry Gets RSS to Go

Blackberry addicts and news junkies can get their fix more easily thanks to a new RSS reader. NewsGator Go for BlackBerry lets you view and manage feeds from the ubiquitous mobile device.

The reader synchronizes with NewsGator's desktop and online products so that you won't have to waste time sorting through headlines that you have already read. You can also email articles to friends and save posts for later reading -- like when you are in front of a bigger screen and using all of your fingers to type.

NewsGator also has RSS readers for Java-enabled and Windows Mobile devices.

Also, publisher Red Herring is developing an RSS reader in conjunction with Smaato Inc. Red Herring will support the reader using Smaato's advertising platform which enables mobiles to interact with ads.

While they have been slow to take off, RSS readers will generate significant ad revenue in the future. Companies are still learning the potential and developing effective models, but because RSS readers simplify life, the advertising is sure to come.

Posted By John Gartner at 11:29 AM
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