Thursday, February 15, 2007

Yahoo Could Best YouTube

Many folks feel producing more video content is the fastest way to grow advertising dollars. Unlike search there is no clear leader in video advertising, and video could be Yahoo's best chance at taking market share from Google.

This month's OMMA magazine rates the best website, and all of them are making significant use of video. While YouTube is the dominant attraction, it will have a smaller audience and will be much less desirable site to advertise on once the copyrighted video is removed.

Yahoo might be the sleeper in video advertising. The company disclosed that it is redesigning its video search site and is developing a streamlined media player.

While user-generated video can attract a lot of younger viewers, professionally developed content and a smart advertising platforms are what makes marketers happy. If Yahoo develops the ad technology and finds the right partners, positioning itself as a "media portal" could carve out an important niche for the company.

Video search is still in its infancy, but whoever can "channel" that excitement into an organized interface will rule the day.

Posted By John Gartner at 12:50 PM
Permanent Link: Yahoo Could Best YouTube | Comments (0)

Post a Comment

Name:
Email:
WebSite:
Comment:
Remember Me
Subscribe