Friday, February 23, 2007
Panama Increasing Click Throughs
If Yahoo can offer better click throughs than Google with less incidence of click fraud, then they could have advertisers running to them with wallets open.
Of course you need the eyeballs to sell, and Yahoo still has lots of work to do in that area. Yahoo is trying to increase traffic by hiring someone to "sing the news" as a strange look at humorous news across the land, according to Marketing Vox. That will take a unique talent and clever writing to not be a complete disaster.
By John Gartner at 01:05 PM | Comments (0)