Friday, February 23, 2007

Panama Increasing Click Throughs

Yahoo's new Panama advertising platform is paying dividends for the company and partners. Click through rates are rising, which should result in revenue growth for Yahoo between 15 and 45 percent, according to an estimate by finance firm UBS, as quoted by MediaPost.

If Yahoo can offer better click throughs than Google with less incidence of click fraud, then they could have advertisers running to them with wallets open.

Of course you need the eyeballs to sell, and Yahoo still has lots of work to do in that area. Yahoo is trying to increase traffic by hiring someone to "sing the news" as a strange look at humorous news across the land, according to Marketing Vox. That will take a unique talent and clever writing to not be a complete disaster.

Posted By John Gartner at 01:05 PM
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