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Wednesday, February 28, 2007

Local Video: Ahead of Its Time

Local companies can now buy pre-produced video advertisements, but the Spotzer service may be ahead of its time.

Spotzer is making generic ads for businesses such as law firms that will run in local markets determined by the advertiser. The same ad can run in different local markets without causing a conflict,
according to
Marketwatch's Bambi Francisco.

Local advertisers are vastly under utilizing online resources today, and the directories have much work to do to create websites that are compelling for consumers and advertisers. Since display, search, and keyword advertising is still unfinished business, local video advertising will have to wait.

Producing video is getting cheaper, but it is out of many small businesses' reach. Local businesses who are still learning about online are rightly nervous about jumping into video (unless they already have experience in TV) but that is just a small fraction of the market.

Finally, where will the video ads run? Spotzer has deals with Yahoo and other media companies, but they should get deals with the TV affiliates to increase their inventory on video-heavy sites.

By John Gartner at 01:12 PM | Comments (1)

(1) Thoughts on Local Video: Ahead of Its Time

UK businesses can advertise on USA TV across all 50 states for less than $3K (USD) for a month including the production of a quality custom-made TV advert. The agency is called and it is the sister agency of the world's first international internet-based TV ad agency. They do not add exorbitant fees to air time like their competitors might. Their TV ads are the best for the money on two continents with 50 international awards. Why bother with shared generic templates when an original and memorable advert costs far less? Just a thought.

Comments by Brit : Friday, April 13, 2007 at 01:04 AM

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