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Friday, February 02, 2007

Local Field Getting Crowded

Freefor Networks will compete with Craigslist and CitySearch for local search service with 172 local websites in the U.S. and U.K.

The beta launch offers free business listings and includes travel, restaurant and dating information. The company is also offering free web hosting for individuals to create their own sites ala MySpace and is advertising supported.

The interface is attractive and it is more comprehensive in breadth than Craigslist, although it will take some time to get to the depth of the well established local sites

I wish them luck because while local "community driven" sites have lots of room for improvement, the field is already crowded. The market only has room for a few sites to be successful, and the yellow pages directories that have revenues from print have the upper hand.

These companies are all fighting for the top spots in results pages, and their ability to optimize for the search engines in general and local search is a major draw for advertisers.

By John Gartner at 01:57 PM | Comments (0)

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