Tuesday, February 13, 2007

Blip.TV Lets Vloggers Pitch Products

Video startup Blip.TV has developed technology for vloggers to creative interactive ads starring themselves. The do-it-yourself advertising system offers technology for linking from within the video stream to product websites so that small budget videographers can make some cash pitching the products featured in their programs.

Maybe vloggers will lead the way in interactive advertising that will eventually catch on with mainstream advertisers. The biggest limitation is that small-time vloggers lack the credibility of the "professional" experts, and may be tempted to not draw a clear line between what editorial versus advertising content. It is going to be difficult to separate the shameless product whores from the reviewers who mention products that they feel are worthy.

Blip.tv is trying to become a player in the online video market by offering an auction-based advertising network that splits the revenue 50/50 with publishers. The company has a relationship with Amanda Congdon of Rocketboom fame, and is hosting presidential candidate Tom Vilsack's vlog.

Found via Adotas.

Posted By John Gartner at 11:49 AM
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