Wednesday, December 12, 2007

Writer's Web Strike Has Precedent for Solution

Boy those folks in Hollywood are stubborn. On both sides -- the writers and studio owners -- leadership is lacking as they refuse to solve a strike over the sharing of web revenue.

This issue faced print publications as they moved online, and they were able to createa new payment structures for its writers and editors without a strike. So why not follow their lead?

Production companies already keep close track on the revenue from online use of content through both advertising and for sale services such as iTunes. They should come up with a similar percentage to pay the writers that they use in broadcast TV and movie content. Those revenues will shrink, but the online revenues will grow, and both sides need to come to the table and find some common ground.

The longer the strike goes on, the more everyone loses out, which is good news for web-only publishers who will gain an even larger share.

Via the LA Times.

Posted By John Gartner at 08:38 AM
Permanent Link: Writer's Web Strike Has Precedent for Solution | Comments (0)

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