Wednesday, December 19, 2007

Viacom Bets on Microsoft for Ads

Viacom signed a half a billion dollar deal with Microsoft that delivers ads to the media company's websites while licensing video to MSN and for the Xbox platform.

The agreement makes sense because Microsoft isn't competing with Viacom through video search to the same degree as Google's YouTube, which has tussled with Viacom over copyright concerns. The deal also alleviates concerns about click fraud on Google's network, which reportedly ain't getting any better. You may see more publishers consider Yahoo or Microsoft because of click fraud. Google may be the biggest, but why overpay for clicks when there are alternatives?

Via:
Reuters

Posted By John Gartner at 09:31 AM
Permanent Link: Viacom Bets on Microsoft for Ads | Comments (0)

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