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Main > Archives > 2007 > December > Matt Cutts is Geppetto, We Are the Puppets

Friday, December 07, 2007

Matt Cutts is Geppetto, We Are the Puppets

For the last few weeks there has been a ton of coverage on Google going after page rank of sites who are perceived to have bought links in order to rank hire for their keywords. Google reportedly dropped the visible page rank of sites who purchased and sold links and scared the bajesus out of the SEO world The thing is, while a sites page rank may have dropped almost no one was reporting a dip in traffic or rankings. Everyone speculated but no one actually knew what was going on.

I had my own theory that the very high school clique-like network that is the SEO society online was getting a slap on the wrist for basically being the "A-clique" and closed off to everyone else. If you think about it, its a very big link farm. SEORT links to SEL, SEL links to SEJ, SEJ links to SEOmoz, and so on. Maybe it was wishful thinking by me but that was my theory.

Now I have a better theory. Matt Cutts is a PR wizard. I'm not talking about Google's Page Rank, I'm referring to old school PR, public relations. Like any puppet master would , Cutts pulled his strings and we all danced. We danced and we blogged about it, then we blogged it some more. We talked about it so much that the WebMasterWorld forums were blazing with the topic and every SEO or web master had heard about Google swinging its axe at the paid linkers. There was a lot of speculation on how could Google determine a paid link from a non-paid link. And I finally figured it out.

They can't.

Sure Google can probably hash out people who use certain link buying services or javascript created links but there isn't one common factor for paid links that can be applied to everyone. Google has no way of knowing if the links I use in my posts are sponsored or not. This whole move was a scare tactic. Google knew that if they nailed the high profile sites with a visible penalty that they would freak out and spread the word like wild fire. This message would reach everyone who had the thought about buying or selling a link and scare enough away from the practice to make it effective. Why else would they hit people's page rank and not actually drop them in any search results?

Your secret is out Matt! Your scare tactics may have worked for a little while but come on out and own up to it, remember what happens when little boys don't tell the truth.

By Matt O'Hern at 12:16 PM | Comments (6)

(6) Thoughts on Matt Cutts is Geppetto, We Are the Puppets

Hi Evan, you pointed to http://www.seroundtable.com/archives/015589.html where Barry said "Besides for Matt Cutts of Google reportedly scaring the panel by walking in and acting all intimidating". If you look at the write-up that he linked to here: http://raven-seo-tools.com/blog/29/matt-cutts-ruins-link-buying-session-at-pubcon

That was actually a joke post. The post was filed under "Humorous" but I don't think everyone got the joke. Jon Henshaw posted in his comments that the post was a joke, and has since updated the post to make that crystal clear.

Comments by Matt Cutts : Friday, December 07, 2007 at 02:57 PM

Hey Matt, Thanks for responding. While I picked up on the joke, I was attempting to direct this post to the whole page rank dropping and paid link deal that everyone has been talking about and not so much the PubCon incident.

Thanks for clarifying it all though Matt.

Comments by Evan : Friday, December 07, 2007 at 05:30 PM

If your theory is right, you're empowering Mr. Cutts even more with this post ;-)

But I think that Matt, who looks and sounds like he is a nice guy, is - after all is said and done - still a Google employee and defends Google interests. And he must laugh at all this nonsense.

Comments by Carfeu : Tuesday, December 11, 2007 at 06:25 AM

Matt is a joke. Don't pay attention to his drivel. Like you said he's a PR puppet for Google. Pagerank means absolutely nothing. It was just a marketing ploy by Google to start the entire SEO industry so they could control it. Yeah, I said it...

Comments by Jeff : Tuesday, December 11, 2007 at 04:56 PM

Oh goodness you can only take humour so far, but it perhaps needs to be dragged the last bit...
I agree he is a wizard - OK, yes he passed his PR exams a long time ago - however I believe (and I hope the rumour spreads) that he may actually be of the Class W. Death Eater type. Your strings analogy, although useful, hides the fact that Mr 'Sectumsempra' Cutts is actually using the Imperius curse on the blogosphere.

Comments by Paul Betts : Friday, December 14, 2007 at 08:51 AM

Oh goodness you can only take humour so far, but it perhaps needs to be dragged the last bit...
I agree he is a wizard - OK, yes he passed his PR exams a long time ago - however I believe (and I hope the rumour spreads) that he may actually be of the Class W. Death Eater type. Your strings analogy, although useful, hides the fact that Mr 'Sectumsempra' Cutts is actually using the Imperius curse on the blogosphere.

Comments by Paul Betts : Friday, December 14, 2007 at 08:51 AM

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