Wednesday, December 05, 2007
Don't Use Our Search, Use Theirs!As I was thumbing through my latest issue of Popular Photography magazine I noticed one of the write in questions was search related. This is the first time I've seen a magazine or site recommend not using their internal search but rather going to Google and using the site: command.
While I agree with premise because the PopPhoto.com search is pretty poor, why wouldn't they integrate Google's SiteSearch or one of the other engine's site search box? I never really understand magazine's lack of acceptance for the web. In my opinion, magazines have some of the best content but also some of the worst websites around. What is the disconnect? Do they not have the resources or knowledge to put their quality content online? Even though the MensHealth.com website is full of bugs they add their content to the website after the current issue has been on sale for a few weeks. Whether it is intentional or not, I don't know but more magazines should follow their lead.
Maybe it is lack of technical know how or resources but I believe there is a big opportunity for magazines and knowledge internet consultants here.
By Matt O'Hern at 11:53 AM | Comments (0)