Wednesday, November 21, 2007

Yahoo, Sony Agree on Media's Future

First there was the sound bite, which the media used to drive popular opinion. Now there's the content bite, where media companies allow snippets of their content to be mashed up as long as they share some of the revenue.

Sony has deals with Google and now Yahoo that allow end users to post snippets of copyrighted music and video as long as Sony gets a slice of the ad revenue. The tools for extracting clips of TV and movie content and mashing it up online have made it a snap, and media companies are recognizing that it's better to join 'em (those who clip content) than try and beat them with anti-piracy technology.

Viacom and others are clipping the content themselves to make it easy to embed video, but that won't stop others from creative endeavors to catch miscues from live TV or montages.

Third-party services such as Mochila and ClipSyndicate and new comer (based in the hotbed of startups, Philly) RedLasso are providing mash-up tools and sharing the money with the media companies.

This enables media companies to squeeze every last once of revenue out of popular video online. Expect more companies to follow Sony's lead.

By John Gartner at 09:10 AM | Comments (0)

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