Wednesday, November 28, 2007
Mining Traffic Data for Fun and ProfitThe Performancing blog has great tips for content creators on how to increase traffic by mining search results.
Links from bloggers and news sites are the greatest method of driving traffic, but don't forget keywords. There is often a disconnect between what you think your mission is and who your audience is and how people actually find your site. Looking through the keywords and referrals from the search engines that are driving traffic growth is equally humbling and useful.
This can also give valuable insight into the products that are of most interest, and where the holes are in your content mix. The web equivalent about trees falling is, if you post a blog and Google or Yahoo, then did you really write something?
By John Gartner at 09:01 AM | Comments (1)