Wednesday, November 07, 2007

Keyword Analysis for Smaller Marketers

AdGooroo has gone live with an competitive analysis tool that enables small (less than 5k per month in ad spending) to track keyword buys and search rankings.

AdGooroo Express enables search marketers to track competitors' top 50 keywords and manage their paid and natural search efforts. For $999 per year, the service performs organic search rankings and trend analysis about campaigns. AdGooroo has taken technology from its $400 SEM Insight tool and scaled it down for smaller marketers, including identifying 35 common problems in keyword campaigns.

This new tool comes on the heels of Google releasing its own free Adwords analysis tool, appropriately titled "Keyword Analysis." Google's tool doesn't show competitive information, but it goes generate a quality score.

Posted By John Gartner at 09:43 AM
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