Tuesday, November 27, 2007

Google Tops, Just Not the Best

Google continues to own the search market, and its lead is widening. An informal survey shows that while Google still delivers the best results for general search, Yahoo and Ask are better and product and local search results.

So can anything be done to change users behaviors to explore more search options, or will Google always be the dominant search player?

We are creatures of habit, and I clearly fall into that category. I use Google search about 95 percent of the time for general, news and product information searches. Occasionally I look at Yahoo, and MSN or AOL on a rare occasions just for blogging purposes. If I don't read about some amazing new engine, I'm a Google guy not because of loyalty, but because I generally find what I want. It's too much of a hassle to switch engines for vertical searches, right?

The new generation of web users probably search more using their social networking tools than I do, but often those searches are powered by Google too. So maybe things will remain the same.

If you've switched search allegiance lately, I'd love to hear why.

Posted By John Gartner at 09:33 AM
Permanent Link: Google Tops, Just Not the Best | Comments (0)

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