Wednesday, November 28, 2007
Google Maps Coupons
The question is, will it be Google or someone else that is the fulcrum upon which the market pivots?
Coupons.com and other have been around for some time, but online coupons are still tiny compared with print business. Google is taking a major stride forward in slowly and stealthily integrating coupons into search, according to Mike Blumenthal.
If you subscribe to the coupons feature of Google Co-op, you can have coupon search results mixed into primary search results. This also works in Google Maps, but the delivery of search results is less than elegant.
I'm guessing that Google is testing the waters here for fear of agitating its primary advertisers. This makes sense until Google has enough coupon advertisers to merit more real estate on the results page. I expect Google and others to be pushing local coupons in a big way in the next year, which could eventually save a few trees in the process.
Posted By John Gartner at 08:17 AM
Permanent Link: Google Maps Coupons
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