Monday, November 26, 2007

CyberMonday: All Hype and No Action

For all of the media coverage of Cyber Monday, like the turkey that's still sitting in your fridge, their ain't much meat on the bones.

Cyber Monday is supposed to be one of the biggest shopping days of the year, a virtual equivalent to the black friday madness that has people who never rise before 8 up in the middle of the night to save on video games or gadgets.

But Cyber Monday pales in comparison as marketers are offering very few "today online" deals, and the marketing efforts are minimal.

I'm really shocked that for all of the online shopping I do, I haven't heard a peep about Cyber Monday in my inbox. Amazon, which according to Revenue magazine (for whom I also write), rules online shopping buzz, didn't email me about special offers. Nor did Target, Wal-Mart, are any of the other half dozen stores that I've given my email address.

Of the top 3 paid search campaigns for Cyber Monday, only NBC has a customized landing page with Cyber Monday offers. Dumping you into generic shopping page is unacceptable.

If Cyber Monday is ever going to mean anything, it should be heavily marketed ahead of time with special offers redeemable only on one day. Before black friday, the email assault should go out, convincing people that order by keyboard can be competitive with elbowing grannies to get an electronic toy at 4 a.m.

By John Gartner at 08:40 AM | Comments (0)

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