Monday, November 12, 2007

Crematorium Dead On With Video Marketing

Using video to generate viral buzz and to attract customers who prefer interactive content works -- even when the recipient of the service has passed on.

Heartland Cremation & Burial Society says it tripled its online leads and rankings with a combination of video and SEO campaigns.

The company, which offers services in Kansas in Missouri, offers less expensive one-day memorial services, and is using YouTube, video advertisements, organic search optimization, and even RSS feeds to gain attention.

On the company's home page a small video overlay has a "Human Host" woman talking about the services. You can expect more marketers to use video overlays to tell their stories as most people will tend to watch a few seconds of videos when they happen upon a site. Services like cremation that require some explaining can benefit from putting a face on the company.

Posted By John Gartner at 09:17 AM
Permanent Link: Crematorium Dead On With Video Marketing | Comments (1)

(1) Comments on Crematorium Dead On With Video Marketing

I thought you might be interested in reviewing the Bubble Guru platform as an esay alternative to get video messages on a web site.

At the core of the Bubble Guru platform is a unique video message player that actually floats above a web page, so there’s no need to redesign a web page to make space for a video.

It also features an automatic bandwidth sniffer that weeds out dial-up users and lets a site owner decide whether or not to “auto-launch” a message automatically, as different approaches work best for different needs.

Check it all out at: http://www.bubbleguru.com

Oh, and be sure to check out a recent spotlight which describes how one of Bubble Guru’s clients is experiencing dramatic increases in their ecommerce conversion rates by using the platform:

http://www.bubbleguru.com/letstalk_spotlight.php

Enjoy and hope this info helps some of you out!

Comments by Kevin Sherman : Thursday, November 15, 2007 at 07:59 PM

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