Friday, November 09, 2007

AOL Goes Contextual With Quigo Buy

AOL isn't giving up the fight to remain relevant. The company continues its spree of advertising company acquisitions with contextual ad firm Quigo.

Quigo's AdSonar matches ads with the content of web pages, giving AOL technology that Google and others have had for years.

Rumor-starter Henry Blodget suggests Yahoo should buy AOL, but that's not likely to happen. Two companies that aren't in the lead from a technology standpoint won't be able to capture the top spot together. Yahoo has cheaper options if it wants to capture eyeballs and some ad expertise.

AOL and Google finally got their IM clients working together, which is better news for Googletalk users since AIM is the far dominant player.

Via : DM News

Posted By John Gartner at 09:48 AM
Permanent Link: AOL Goes Contextual With Quigo Buy | Comments (1)

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