Wednesday, October 24, 2007

Widget Tracking + Content Syndication = Distribution

Widget platform company Gigya has made its technology for tracking code snippets available to Mochila's content syndication network. Publishers can create widgets using Wildfire technology that can be embedded into all of the popular social networking sites, and Gigya will track the widgets to see where and how they are used.

If your application ain't widgetizable (it should be a word), then getting it broadly adopted will be a Herculean market. Gone are the days of tools licensing -- get the code out there and let the revenue sharing begin!

Mochila, a text, video, and photo content sharing network, will shop the widgets to its buyers and sellers of content so that content and applications can be twisted and turned into entirely new forms.

At the rate we're creating new wdigets, soon personal web pages could have more signatures from widget developers than unique visitors.

Posted By John Gartner at 10:46 PM
Permanent Link: Widget Tracking + Content Syndication = Distribution | Comments (0)

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