People Companies Advertise Archives Contact Us Jason Dowdell

Main > Archives > 2007 > October > Web 2.0 Losing Its Luster

Friday, October 05, 2007

Web 2.0 Losing Its Luster

The nebulous term "Web 2.0" is taking some hits for being over used and for already becoming passé. Heck, even IBM is using Web 2.0 in its marketing, so how cutting edge can it be? The always clever Fritz Nelson highlights some of the signs of Web 2.0 addiction in a funny post at Information Week. First e-mail starting taking the place of phone/live conversation, and now we have dozens of social networking tools that increase our digital communications while reducing the times we hear the uniquely affecting human voice. Yeah progress! Web "visionary" Jason Calcanis is getting some heat for presumptively defining what is Web 3.0, and the condescension of his post is obvious. Thus spake Calcanis:

Web 3.0 is defined as the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform.

So commoners, stay back in Web 2.0, only the truly talented or "gifted individuals" (I fit that category on December 26) shall claim the mantle Web 3.0. Defining Web 3.0 through a subjective assessment of what is or isn't "high quality" is like categorizing modern art into dozens of derivative subsets. It only has meaning for those who want to believe so. If Web 2.0 has eventually lost its meaning, unlike Web 3.0, at least it had some to begin with. I'll stay back with the rabble in Web 2.0, thank you very much.

By John Gartner at 10:02 AM | Comments (1)

(1) Thoughts on Web 2.0 Losing Its Luster

I like sarcastic writing, sometimes its the best style to get a message across. But the Web 2.0 / 3.0 idea is not such a simple issue. Actually it seems like a very sad one. The point of use and utilization of technology for broad range of applications is a defining issue. Today, there is plenty of technology, applications and high-end tools. But what is lacking is the use. But this is not a new thing. What people do with PCS today they could have used for a long time, maybe even before windows were on every PC. But the use of the basic technology in terms of software was not there. I think that if we stop worrying about names / tags / titles, and start doing more to diffuse technology use, we will all be better off.

Comments by Ami Vider : Friday, October 12, 2007 at 10:43 AM

Post a Comment

Subscribe to Marketing Shift PostsSubscribe to The MarketingShift Feed