Tuesday, October 16, 2007
Sitecore Puts SEO Into Content Flow
Content Management System company Sitecore is now offering a module that integrates SEO into the content creation process. The software analyzes page content as it being is created for its SEO, including the use of tags, headings, and keywords. This can greatly enhance marketers' ability to rank highly while avoiding period SEO overhauls.The module tracks keywords placement and density so that publishers can insert the words that will increase your SEO ranking in the major search engines before hitting the save button.
The software automatically moves the navigation to the bottom of the page to optimize ranking, according to Darren Guarnaccia, VP of Product Marketing at Sitecore. He says the software does no blackhat tricks, but it generates a valid page that puts the most relevant content at the top of the page.
The software also checks to make sure that all image, H1, and meta tags are present as well as checking for broken links. By checking the content as the final step before publishing, Guarnaccia says the software prevents "drift" that can occur as a site that was once optimized loses its ranking because of additional content that is not optimized.
Sitecore's CMS generates SEO-friendly URLs, preventing the common oversight of using numbers or codes in the URLs of individual pieces of content. For media companies, thinking in SEO terms when authoring content can be a shock, but when using Sitecore editors can minimally consider how well the page will rank.
Sitecore runs on Microsoft's IIS platform and uses .NET technology, and the company has no plans for Linux support. It also includes Wiki and blog creation modules that will increase community and further enhance SEO ranking. Guarnaccia says the SEO technology was developed in house. Sitecore is priced between $40-60,000, and the SEO module is an additional $3,000.
Posted By John Gartner at 09:18 AM
Permanent Link: Sitecore Puts SEO Into Content Flow
| Comments (1)
Subscribe to The MarketingShift Feed