Wednesday, October 31, 2007

Podshow Pushing Indy Video to TV Heights

PodShow is gaining momentum as an original programming video channel. The Adam Curry-backed website has spun out a "live" channel with streaming video called thePlustv.com. Today the company announced it is working with search engine blinkx to make its content searchable as part of a web makeover scheduled for next year.

As channels such as this build up their audience to seven figures they'll be more competitive with cable channels that are shrinking. Online video is getting serious, approaching TV in quality and quantity through channels such as Joost and Veoh. The marketing pitch should be: we offer a younger demographic, and because they log in we know who they are and what they watch. And, you can talk to them directly through interactive advertising.

By delivering content through podcasts and RSS, media companies can make sure that the audience never misses a show and stays tuned in.

This is superior to anything that TV ad rates based on surveys can offer. More and more big spenders are realizing this and shifting substantial parts of their budgets online and creating a dialog instead of talking at viewers.

Posted By John Gartner at 10:04 AM
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