Monday, October 29, 2007
No More Security in Social Startups
MyLifeBrand announced a "major upgrade" to its social networking aggregate sites, which is pretty impressive considering it is only now a beta release.The site lets you pull data from the usual suspects (MySpace, Facebook, LinkedIn) so that you can see all of your latest updates in once place. The site also added blogging tools , a search tool across networks (now that's useful!) and will soon come out with its own widget technology for sharing apps.
So with Google's social play, a social browser, and widgets galore, we now have hit maximum social networking density. This reminds me of the overdose of reality shows that culminated with has-beens competing against each other while sharing a house. The genre has officially been beaten to death!
The takeaway is that social networking functions are here to stay, and innovations will continue as the big players integrate community into their websites. But the real money to be made for startups from VCs and larger corporate buyers is now behind us. The movement in the future will be in the development and deployment of ad models (think targeting) that are needed to support all of this UGC.
Posted By John Gartner at 10:14 PM
Permanent Link: No More Security in Social Startups
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