Wednesday, October 24, 2007

NBC Cashes in on Green Marketing Wave

On the tube and online, NBC has decided that temporarily espousing green living will green its bottom line.

The network's MSNBC.com and iVillage websites will feature articles about environmentally friendly lifestyles for the week of November 4-10, and the news division will run additional programming about the water conservation and renewable energy, according to Mediapost.

Oh, what hath Al Gore wrought -- inspiring NBC to pay attention as if this idea about green living were new. You can tell that a trend is obvious to everyone when TV and mainstream online news starts covering it.

We'll be seeing green marketing (including some products that are more "greenwashing" than truly sustainable) far and wide as the campaigns once reserved for extremist conservationists is now targeting investors and business leaders. Home Depot has caught on as well, launching a line of "Eco Options" products touted in store and on its home page.

While NBC's move may be temporary, marketing is shifting green forever.

Posted By John Gartner at 07:41 AM
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