Thursday, October 18, 2007

Microsoft Joins Mashup Frenzy

Add Microsoft to the list of mashup mavens. Popfly made its official debut this week at the Web 2.0 Summit, according to Mashable.

Their "hit" is a Popfly, a rather odd title for a mashup technology. The visual interface requires no coding to bring in widgets from social networking services and data streams such as RSS feeds. Popfly is built on Silverlight technology, MS' media player.

Intel, Yahoo, Google, and a bazillion startups all offer mashup technology. Popfly has a better chance than most of these for success because of the huge volume of web services that Microsoft can expose, if it chooses to do so. Facebook and MySpace have substantial development communities, but that's nothing compared to what Microsoft can tap into.

Security and privacy concerns will limit access to some of the features, but expect Microsoft, which hits mostly pop flies and not homeruns online, to go all out for its mashup technology.

By John Gartner at 10:30 AM | Comments (0)

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