Friday, October 19, 2007
Media's Left Jab in Copyright Fight
Google this week tried to appease media companies by announcing a new filtering process for identifying copyrighted video from YouTube, but apparently it wasn't enough.The system identifies videos it believes are protected by copyright and gives media companies the option of advertising against or blocking the videos. This is akin to the old saying about trying to get the horses back in the barn after the door was left open -- it's already too late.
The leading media companies, including Disney, Fox, NBC and Viacom are jointly working on guidelines for copyright protection. A watermarking system for video delivered via DVD or on TV would be a good start at prevention. Another alternative would be face recognition software -- if there's a video that contains Angelina Jolie in it, the odds are someone has a copyright to it.
Google should minimally set up a holding bin where videos could be analyzed before they go live on YouTube. The media companies need to cooperate with YouTube and perhaps beat uploaders to the punch by making high quality watermarked copies of videos available to the YouTube database. The Daily Show or clips from House or Grey's Anatomy, should be readily available (with their advertising) via YouTube, giving viewers no reason to watch the pirated versions. This would generate revenue for all parties.
Posted By John Gartner at 09:12 AM
Permanent Link: Media's Left Jab in Copyright Fight
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