Thursday, October 04, 2007
Cable Growing as Music Player
Cable companies are becoming increasingly competitive as music download players, and they might continue to succeed because of three advantages.Time Warner Cable announced two new music services in partnership with MusicNet -- a streaming/download service as well as a service tailored to mobile users. Cox Communications recently announced a deal with Sprint so that mobile phone customers can download music and have the charges put on a single bill. Also competing is Comcast, which has been working with RealNetwork's Rhapsody service for several years.
Cable companies have a leg up on the Emusics and Napsters of the world because they already have relationships with millions of consumers, have the broadband pipes to deliver music, and can integrate the billing into current cable charges.
Having one provider supply your TV, online, mobile phone, and now music services is oh-so-convenient for consumers as long as the depth and quality of service is there on all fronts. Perhaps everyone not named iTunes should consider selling to or partnering with a cable or telecom company that can offer the strength of bundles.
Posted By John Gartner at 10:50 AM
Permanent Link: Cable Growing as Music Player
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