Wednesday, October 03, 2007

Adobe Platform Not So Hot for SEO

Adobe announced its new media player that can display Flash video and PDFs offline . The technologies, which were announced earlier in the year have received a warm welcome from developers, might make for a flashier website, but the will make your site more difficult to optimize for search engines.

Implementing Flash menus might save space on a page and look nice, but search bots will drive right by the content that is linked to inside. Using frames is also a no-no (see useful tips by USESEO.

Design aesthetics needs to go hand in hand with SEO for sites in need of traffic, which is basically everyone. Finding designers who are also SEO masters is a challenge, and even more difficult is managing conflict between SEO-smart developers and egocentric designers (is that redundant) -- kind of like asking a tiger and lion to politely share the fresh carcass of an antelope.

I got confused when reading through the Adobe press releases because of their dyslexic technologies. There's Adobe AIR software, the cross operating system application runtime, and the there's the rich Internet applications (RIAs) that drives the Flash Player. I can't wait for them to introduce their next technologies -- ARI and IRA.

By John Gartner at 09:21 AM | Comments (1)

(1) Thoughts on Adobe Platform Not So Hot for SEO

Hi, there's lots of info in my weblog under search term "swf seo".

(Most SEO services these days seem to be snake oil, relying on the same false assumptions and mystifications for years on end. Lots of misinfo out there.)

AIR is different, because these are desktop applications, and don't have an URL that a search engine might point to.

jd/adobe

Comments by John : Wednesday, October 03, 2007 at 11:35 AM

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