Wednesday, October 03, 2007
Adobe Platform Not So Hot for SEO
Implementing Flash menus might save space on a page and look nice, but search bots will drive right by the content that is linked to inside. Using frames is also a no-no (see useful tips by USESEO.
Design aesthetics needs to go hand in hand with SEO for sites in need of traffic, which is basically everyone. Finding designers who are also SEO masters is a challenge, and even more difficult is managing conflict between SEO-smart developers and egocentric designers (is that redundant) -- kind of like asking a tiger and lion to politely share the fresh carcass of an antelope.
I got confused when reading through the Adobe press releases because of their dyslexic technologies. There's Adobe AIR software, the cross operating system application runtime, and the there's the rich Internet applications (RIAs) that drives the Flash Player. I can't wait for them to introduce their next technologies -- ARI and IRA.
By John Gartner at 09:21 AM | Comments (1)
