Tuesday, January 16, 2007
What Netflix Really Needs to Beat Blockbuster
I was reading TechCrunch's post
on Netflix's new download service
and while I think its a great idea, I don't think it is the right partnership to counter the Blockbuster online + brick and mortar system. Don't fret, I have the solution Netflix is looking for; Redbox. Redbox
is a new video rental company you may have seen in your local grocery store, Wal-Greens or McDonald's, but if you haven't seen them think soda machine meets DVD rentals.
Redbox partners with local retail outlets which allows them to put their automated DVD rental kiosks in high traffic prominent places. These kiosks allow you to slide a credit card, type in your email address on the touch screen, select your movie from 100 or so and for $1 per night (24hrs) the machine will spit out a DVD in nice plastic case and you are on your way. A receipt is automatically emailed to you and next time you return, all you do is slide your credit card and pick your movie. Its amazingly simple and relatively quick. Its perfect for people like me who are Netflix subscribers, want a movie that night, and don't live close to a Blockbuster. In fact, the ones in my area are widely popular.
While I think I'll like the Netflix download service, it is quite limiting and I believe that it is not the counter to Blockbusters' rent online with the exchange in store option. How many people are going to sit around their computer on Friday night and watch a movie? Very few of us. At least until the home media center is widely adopted and TVs can be easily utilized. A partnership with Microsofts's Xbox360 would have been nice. But if Netflix were to acquire or partner with a company like Redbox, (I'm sure they could integrate the two systems), I think it would be the nail in Blockbusters' coffin.
By Jason Dowdell at 08:10 AM
(2) Thoughts on What Netflix Really Needs to Beat Blockbuster
Another cool thing about the Redbox is the "promo codes" they have that give you free DVD rentals.
There is a cool site that lists all the promo codes that are currently available.
Anyway, check it out, especially if you haven't tried a Redbox yet.
Comments by Mike : Tuesday, January 16, 2007 at 01:07 PM
I don't see a reason that Redbox would want to partner with Redbox. Here's why: People will go to Redbox whether they are are Netflix subsribers or not, considering that it costs only $1 to rent a movie. Netflix would really need to sweeten the deal for Netfix, or create a multi-partner deal by allowing Netflix customers to return their dvd to any location that accepted Redbox, any may get a free Redbox promo code in return.
I watch this stuff pretty closely, and run a very popular website for redbox promo codes: <a href="http://www.redboxcodes.com">Redbox Codes</a>
Anyway, like I said, the redbox model is great, and a Redbox/Netflix partnership would do a lot more for netflix than it would for Redbox, in my opinion.
Comments by Derrick : Friday, January 19, 2007 at 02:55 AM
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