Tuesday, January 23, 2007

Search Engine Tackles Click Fraud

A new search engine hopes to attract advertisers by touting click-fraud prevention technology. Winning over users from Google et al is another story.

Megaglobe put out a press release in advance of its launch claiming that the search engine would protect advertisers through "Pay Per Valid Click" technology, but they did not give any details about how it works.

If nothing else the promise of giving "far more assured value for money" could give the top tier engines motivation to more aggressively address click fraud. I'd like to see some advertisers test out Megaglobe and see if they get a better return on their investment.

A consulting firm in the U.K. claims to have won a lawsuit against a major search engine for click fraud, but the company refused to name names. How sad is it that companies are afraid to speak out against search engines for fear of reprisal?

By Jason Dowdell at 11:44 AM | Comments (0)

Post a Comment

Name:
Email:
WebSite:
Comment:
Remember Me
Subscribe